Research shows that �29% of smartphone users will immediately switch to another site or app if it doesn�t satisfy their needs.�
In a world where people are making split decisions about what to consume, it�s increasingly challenging but critical for publishers to figure out how to effectively engage their audiences on their sites. To help lay the foundation to a winning engagement strategy, we�ve created the AdSense Guide to Audience Engagement.
This guide help you drive toward your goals for growing your site � from defining your brand voice to tips to make your site�s content easy to consume. Don�t waste another moment developing web pages that leave you with little opportunity to engage with your audience. Download the AdSense Guide to Audience Engagement here.
In this guide, you�ll learn:
- How to help your audience become familiar with your brand
- Best practices to design delightful user journeys
- How to develop content that resonates with your audience
- Ways to make your content easy to consume
- Why you should share the love with other sites by referring to good sources
Check out the guide and share your feedback with us on Google+ and Twitter using #AdSenseGuide. We�d love to hear what you think.
Posted by Jay Castro
from the AdSense team
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