Google Analytics can be an incredibly valuable source of information for
AdSense publishers, and today we’re announcing a new way for you to
use those insights to improve your site’s performance. Google Analytics
has created a
data sharing setting
to give you the option to let our optimization specialists proactively
analyze your Analytics account data to find new ways for you to grow
your business online. We’ll help you understand how people find your
site, how they navigate through it, and how they become loyal users -
and we’ll help you take advantage of Analytics features like
Content Experiments to help you determine the most optimal layout for your site.
If you’ve linked your AdSense account with Analytics, opt in to the
Account specialists
data sharing setting under the Account Settings tab. Then we’ll be able
to build targeted recommendations to help you improve the user
experience on your site and monetize with AdSense more effectively.
Additionally, if you want to help make our other products work better
for content publishers like yourself, you can opt in to the existing
With other Google products
setting under the same Account Settings tab. Sharing your Analytics
data with other Google products can help us create new publisher
solutions to achieve your website goals. For example, AdWords could
recommend more effective keywords based on an understanding of how users
behave on your site or AdSense could suggest more effective ad
placements.
You can find full instructions for updating your Analytics settings in the
Analytics Help Center.
Your website data will not be used for any purposes other than those
that you specify in your settings, which you may change at any time. If
you haven’t linked your AdSense account with Analytics, you can learn
more about using Analytics with AdSense in our
Help Center.
Finally, to receive more targeted optimization tips, make sure you’re opted into
Performance Suggestions in your AdSense
email preferences. We look forward to helping you grow your site!
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