Spending on native ads is expected to grow to $21 billion in 2018, presenting a huge opportunity for publishers to enhance their user experience and tap into new revenues.
What are �Native Ads�? They�re a variety of paid ads with the goal of being �so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong,� says the Interactive Advertising Bureau (IAB). You might recognize some of the more popular native ad formats, such as custom sponsored content, content recommendations, and in-feed ad units.
What are �Native Ads�? They�re a variety of paid ads with the goal of being �so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong,� says the Interactive Advertising Bureau (IAB). You might recognize some of the more popular native ad formats, such as custom sponsored content, content recommendations, and in-feed ad units.
To help determine if native ads are the right fit for your site, we�ve created a quick guide that includes direction on how you can:
- Search for opportunities throughout your site where native ads can unlock new ad revenue
- Determine how to maximize your user experience and ad revenue before implementing native ads
- Ensure allocation of time and resources needed for proper implementation
Posted by Kate Pietrelli from the AdSense Team
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